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South of Minas, Areado
900-1,200m above sea level
For nearly 105 years, Monte Alegre has excelled at producing coffee in the heart of South of Minas, one of Brazil’s most prominent coffee-producing regions. This area is dominated by higher altitudes, rolling hills and a gentle climate - making it a prime coffee producing region in Brazil, responsible for 30% of the country’s coffee exports.
The farm has passed through four generations, and truly exudes excellence not only due to its size but also the quality of the coffee and the careful protection of surrounding ecosystems. The estate, in all its grandeur, radiates sustainability and has set an example for other producers in the region. Various measures are undertaken to adopt a more sustainable agricultural approach to producing coffee. This includes recycling water by promoting an integrated method for using wastewater for irrigation and fertilizer, in addition to sustainable energy usage and reforestation projects.
Over 20% of Monte Alegre is protected as Legal Reserves and Permanent Preservation Areas, preserving native vegetation, and creating habitats for local species. This also contributes to biodiversity conservation whilst also preserving ecosystems and natural processes. With this integrated approach–Monte Alegre is utilizing the natural benefits of native forests to improve the quality and health of its coffee trees.